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anynines is a cloud computing company that specialises in building and operating automated data infrastructure and developer platforms. It provides enterprise tools and services for managing databases across multi-cloud, hybrid, and on-premises environments.
Visual Language | Creative Direction | Storytelling
anynines
The stakeholder is launching a modern, distinctive, and playful visual identity for a paid campaign for anynines. The campaign must position anynines as a trusted platform automation partner that allows organisations to have full control and avoid vendor lock-in.
CHALLENGE
I delivered a full paid campaign rollout for anynines, establishing a compelling visual language that positions the brand as a platform provider focused on reducing operational burden and cost within its Cloud Foundry initiative. The design system includes a wave motif as a core dynamic asset, symbolising extensible cloud infrastructure built for scalability and evolving technology. Across multiple formats and touchpoints, I implemented whimsical illustrations that blend vector graphics with real imagery to humanise complex cloud concepts while maintaining technical credibility, resulting in a distinctive and approachable brand expression.
SOLUTION
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