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Klutch OSS is an open-source, cloud-agnostic tool for managing databases at scale in modern cloud-native environments. With its central control plane for automation, developers and organisations are empowered to manage diverse data services across multiple environments and cloud providers with ease.
Branding Identity | Visual Language | Creative Direction
Klutch OSS
To develop a new brand identity that demonstrates Klutch as a pioneer within the open source community. Its visual language must reflect Klutch's core values of collaboration, trust, and shared innovation. In addition, Klutch needs to embody an engineering-driven persona with a touch of humour that resonates with developers and cloud engineers.
CHALLENGE
I built a modular identity system that reflects open-source frameworks for Klutch. The new logo offers flexibility, accompanied by clear typography and a high-contrast colour palette that signals trust and transparency. The patterns are designed with scalability in mind, expressing Klutch’s engineering-driven persona. Moreover, the technical visuals and playful illustrations not only establish Klutch as a pioneer within the cloud computing community but also humanise the brand in a way that resonates with developers and cloud engineers.
SOLUTION
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